Transforming customer data into dollars
Put all your data to work. Earn customer trust. Create a healthier regulatory environment with data-driven smart marketing solutions that build your bottom line. Let us show you how.
Marketing solutions for tomorrow’s utility today
How do you ensure you target the right customer with the right message at the right time through the right channel? You rely on experienced data scientists and cutting-edge methodology that focus on lowering cost-of-acquisition, reducing customer fatigue, improving customer engagement and increasing customer satisfaction.
April 10, 2017
The Opt-in Home Energy Reports program will bring energy use insights and ways to save money for TEP and UES residential customers.
Direct Options and OG&E partner to increase marketing effectiveness and improve customer satisfaction.
November 3, 2016
OG&E and Direct Options have formed a strategic partnership to improve customer engagement and satisfaction while boosting the effectiveness of OG&E’s marketing operations.
November 1, 2016
Billing programs are a strategic part of a utility’s portfolio and are primarily used to drive revenue, reduce costs or shift load. But they are also the first program a customer participates in, and that first step often leads to participation in other programs.
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A partner that earns your trust and delivers on promises—that’s why you need Direct Options on your side.
We have more than 26 years of experience in developing customer marketing strategies for the utility sector. Skilled in customer engagement through behavioral and data science, as well as award-winning program development, we transform your marketing into a successful strategy that delivers optimal results.