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Transforming customer data into intelligent marketing

Put all your data to work. Earn customer trust. Create a healthier regulatory environment with data-driven smart marketing solutions that build your bottom line. Let us show you how.

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Marketing solutions for tomorrow’s utility today

How do you ensure you target the right customer with the right message at the right time through the right channel? You rely on experienced data scientists and cutting-edge methodology that focus on lowering cost-of-acquisition, reducing customer fatigue, improving customer engagement and increasing customer satisfaction.

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Are You Spending Your Marketing Dollars Wisely?

October 30, 2017

Happy customers mean better results and loyal advocates, and marketing can help build that trust. But do you know which of your marketing is building that engagement and what is eroding it?

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Mike Raulston Presents at E Source Product Showcase

September 19, 2017

Mike Raulston, SVP Sales & Marketing, spoke to attendees of E Source Forum 2017 at the Product Showcase. Mike introduced a few of the new products Direct Options has developed specifically for utilities.

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Customer Fatigue: The Silent Killer

July 27, 2017

Marketing campaigns not working? The answer might be customer fatigue, which happens when customers receive too many or irrelevant offers. One-to-one marketing can decrease COA and increase customer satisfaction.

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A partner that earns your trust and delivers on promises—that’s why you need Direct Options on your side.

We have more than 26 years of experience in developing customer marketing strategies for the utility sector. Skilled in customer engagement through behavioral and data science, as well as award-winning program development, we transform your marketing into a successful strategy that delivers optimal results.

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