IT’S ABOUT THE DATA

From the beginning, our focus was on the data. Not merely knowing or deploying data to achieve goals – but to truly understand your customer data on a household-level basis. What are the ages and fuel-types of appliances? Heating and cooling systems? Number of people in the household. And more. Over 20 years, we’ve learned that analyzing & associating customer behavior to the data are the game changing components of Direct Options’ programs. It’s about making your data smarter.

THE DISTINCTIONS YOU SHOULD DEMAND

Advances in technology now allow you to connect data directly to individual customers – with messaging based on their household’s actual energy use, needs and costs. Not imagined “wants” derived from third-party data. Resulting targeted programs save up to 80% of traditional marketing spending and offer higher program ROI. The real kicker? More satisfied customers!

COMPREHENSIVE SOLUTIONS TO YOUR CHALLENGES

Utilities share many common data needs and opportunities. The knowledge gained from our long-standing IOU, Municipal and Cooperative utility relationships yields a core set of data collection and communication tools designed to augment your initiatives. You now approach energy efficiency, revenue generation and customer satisfaction challenges with confidence and defined expectations.