Transforming customer data into intelligent marketing
Put all your data to work. Earn customer trust. Create a healthier regulatory environment with data-driven smart marketing solutions that build your bottom line. Let us show you how.
Marketing solutions for tomorrow’s utility today
How do you ensure you target the right customer with the right message at the right time through the right channel? You rely on experienced data scientists and cutting-edge methodology that focus on lowering cost-of-acquisition, reducing customer fatigue, improving customer engagement and increasing customer satisfaction.
October 30, 2017
Happy customers mean better results and loyal advocates, and marketing can help build that trust. But do you know which of your marketing is building that engagement and what is eroding it?
September 19, 2017
Mike Raulston, SVP Sales & Marketing, spoke to attendees of E Source Forum 2017 at the Product Showcase. Mike introduced a few of the new products Direct Options has developed specifically for utilities.
July 27, 2017
Marketing campaigns not working? The answer might be customer fatigue, which happens when customers receive too many or irrelevant offers. One-to-one marketing can decrease COA and increase customer satisfaction.
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A partner that earns your trust and delivers on promises—that’s why you need Direct Options on your side.
We have more than 26 years of experience in developing customer marketing strategies for the utility sector. Skilled in customer engagement through behavioral and data science, as well as award-winning program development, we transform your marketing into a successful strategy that delivers optimal results.