Why It matters
Customer insights are key to proactively engaging your customers on their terms. That is critical to the long-term success of utilities. While you may have taken initial steps in engaging your customers, there is room for improvement.
Utilities are technology companies, but you are also in the customer service business. Improving customer engagement strengthens customer trust. It creates a better regulatory environment for achieving your utility’s goals and objectives. That is why the Customer Optimization approach matters!