Program Marketing

Increase Customer Participation
Increase Customer Value
Lower Cost of Acquisition

Our goal is to achieve your goal

We know the utility industry. We understand your needs. And more importantly, we understand utility customers. Our full-service program marketing expertise paired with our deep analytical skills can take your program from an idea to a fully executed campaign.

Delivering measurable results

It’s time for a partner who can take your programs to the next level. A partner that is strategic. Efficient. Results-driven. Knowledgeable. Collaborative.
We recognize that utility customers are changing. They expect you to know and understand them. Our historical data, current research, behavioral analysis and insight, and trailblazing analytics ensure you achieve maximum results and customer satisfaction.

Our team has experience in every facet of customer analytics and program marketing. We begin with data collection, analysis, segmentation and modeling. We then apply those insights to campaign strategy, creative development, print production and results reporting. No matter your need, we are equipped to handle the challenge.

Program Expertise

  • Billing programs
  • EE / DR
  • Renewables
  • Home warranty programs
  • Home energy report programs

Program Design

  • Strategy
  • Analytics and Targeting
  • Messaging
  • Creative
  • Measurement and Reporting

Production and Execution

  • Data management
  • Creative development
  • Print and digital
  • Campaign tracking and analysis

Program experience that matters

Experience matters when it comes to program marketing. We have 26-plus years of customer marketing experience in the utility industry, and we leverage that experience to optimize your programs. Maybe it is program design, customer targeting, or data management you need help with. No matter your need, you’ll find us easy to work with.

We can ensure that your programs succeed.

To learn how Direct Options can help you increase program enrollments while maintaining a good return on investment, please download the full program marketing sheet or contact us.
 

Contact Direct Options >

 
Download Program Marketing Sheet >