electric utility marketing analytics, RIA marketing analytics, electric utility customer analytics, RIA customer analytics
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Transforming customer data into intelligent marketing

Put all your data to work. Earn customer trust. Create a healthier regulatory environment with data-driven smart marketing solutions that build your bottom line. Let us show you how.

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Marketing solutions for tomorrow’s utility today

How do you ensure you target the right customer with the right message at the right time through the right channel? You rely on experienced data scientists and cutting-edge methodology that focus on lowering cost-of-acquisition, reducing customer fatigue, improving customer engagement and increasing customer satisfaction.

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Innovative assessment reveals alignment between customers and their utilities.

January 18, 2019

Direct Options recently conducted a nationwide survey of utility customers to understand how utilities are aligned (or misaligned) with their customers’ needs and expectations. Read the ground-breaking results of the survey or take the assessment to find out how your customers view your utility.

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Direct Options Announces PowerSegments

February 27, 2018

Imagine what you can do with segmentation that gives you the benefits of customization without the hassle or cost. Customer segmentation built specifically for utilities is now available.

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Are You Spending Your Marketing Dollars Wisely?

October 30, 2017

Happy customers mean better results and loyal advocates, and marketing can help build that trust. But do you know which of your marketing is building that engagement and what is eroding it?

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A partner that earns your trust and delivers on promises—that’s why you need Direct Options on your side.

We have more than 26 years of experience in developing customer marketing strategies for the utility sector. Skilled in customer engagement through behavioral and data science, as well as award-winning program development, we transform your marketing into a successful strategy that delivers optimal results.

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