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NEWS
Research During Pandemic Shows The Time For Marketing is NOW!

May 7, 2020

Utility customers told us their thoughts about marketing and communications during a pandemic. We learned that now is a great time to be marketing! Find out more about how they answered.

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Innovative assessment reveals alignment between customers and their utilities.

January 18, 2019

Direct Options recently conducted a nationwide survey of utility customers to understand how utilities are aligned (or misaligned) with their customers’ needs and expectations. Read the ground-breaking results of the survey or take the assessment to find out how your customers view your utility.

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Direct Options Announces PowerSegments

February 27, 2018

Imagine what you can do with segmentation that gives you the benefits of customization without the hassle or cost. Customer segmentation built specifically for utilities is now available.

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