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Latest News

Catch up on the latest news about Direct Options and its employees.

Research During Pandemic Shows The Time For Marketing is NOW!

May 6, 2020:  Utility customers told us their thoughts about marketing and communications during a pandemic. We learned that now is a great time to be marketing! Find out more about how they answered.  

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Congratulations to our winter survey sweepstakes winners!

December 27, 2018:  Congratulations to Wesley C., LeShunda H., and Elizabeth O. who were drawn as gift card winners for filling out our alignment survey. 


Congratulations to our fall survey sweepstakes winners!

September 20, 2018:  Congratulations to Marc K., Jodi P., and Christine D. who were drawn as Amazon gift card winners for filling out our alignment survey. 


Ashlie Ossege Teaches Master Class at AESP Spring Conference

Ashlie Ossege, VP Analytics, taught a class on how to monetize the value of marketing to build a business case for increasing your marketing budget. Download the booklet here:

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Direct Options Announces Release of Ground-breaking PowerSegments

Imagine what you can do with segmentation that gives you the benefits of customization without the hassle or cost. Customer segmentation built specifically for utilities is now available.

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Mike Raulston Presents at E Source Product Showcase

Mike Raulston, SVP Sales & Marketing, spoke to attendees of E Source Forum 2017 at the Product Showcase. Mike introduced a few of the new products Direct Options has developed specifically for utilities.

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Direct Options partners with Arizona utilities to launch Home Energy Report Program

The Opt-in Home Energy Reports program will bring energy use insights and ways to save money for TEP and UES residential customers.

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Direct Options hires Justin Elam

As Senior Developer, Justin will lead the development of Direct Options’ “Next Gen” Digital Engagement Platform.

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Direct Options and OG&E partner to increase marketing effectiveness and improve customer satisfaction.

OG&E and Direct Options have formed a strategic partnership to improve customer engagement and satisfaction while boosting the effectiveness of OG&E’s marketing operations.

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Direct Options Employee, Liz Knipper, Achieves GIS Certificate from the University of Cincinnati

Elizabeth “Liz” Knipper has earned a Geographic Information Science (GIS) Certificate from the University of Cincinnati. As Geographer and Account Coordinator with Direct Options, Ms. Knipper uses GIS software to produce highly effective analytical maps for clients, giving them the ability to visualize spatial data and build decision support for their programs.

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SCE&G Named UAI Innovation Award Winner

South Carolina Electric and Gas Company (SCE&G) has been awarded the 2013 Utility Analytics Institute Innovation Award for Customer Analytics. SCE&G was recognized for leveraging analytics to create personalized, two-way energy efficiency communication with customers through the Home Energy Reports program.

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