We know how to get customer data and put it to work for you.


The utility customer is changing. Your customer expects you to know and understand them. Our effective, customer-centric utility knowledge based on past data, current research, ongoing behavioral analysis, and trailblazing analytics puts the power in your hands to achieve maximum results and customer satisfaction.

Direct Options has been helping utilities achieve their marketing objectives for 26 years. It’s what we do. And because we focus only on the energy industry, we understand your unique needs and challenges and our services are tailored to address your challenges.


Our customer insights products help you understand your customers to grow customer satisfaction and ensure a customer experience that leads to satisfied customers.
Our portfolio strategy products help you understand your customers’ experience with your programs as well as how they impact revenue to lead to more effective portfolio strategy and marketing.
Our understanding of what drives utility customers paired with our deep understanding of utility programs sets our program marketing apart from other providers. Our specialties include energy efficiency, demand response, billing programs, home protection, behavioral programs and renewables.
Direct Options collects, analyzes, and organizes customer data from multiple sources into a secure single platform focused on ensuring effective marketing, improved customer experience, and business continuity.

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